About Marketing Campaign System

We’re building the ad team you wish you could afford.

Marketing Campaign System puts agency-grade ad performance in the hands of every founder, marketer, and small team — without the agency, the markups, or the six-week kickoff calls.

A team collaborating around a laptop in a bright office
Our mission

Make great ads boring.

Launching, testing, and optimizing paid campaigns across Google, Meta, TikTok, and LinkedIn should not require an agency, a six-figure tooling stack, or a weekend. We’re building the system that makes it as routine as deploying code.

The problem

Paid acquisition is broken for everyone except the agencies.

  • Tooling tax. The 'real' ad stack — bid management, creative testing, attribution, reporting — runs $5K–$30K per month before you spend a dollar on actual ads.
  • Agency lock-in. 15–25% of spend vanishes into management fees, and the playbook walks out the door when the contract ends.
  • Platform sprawl. Each ad platform ships its own dashboard, its own naming, its own reporting cadence. Nobody owns the consolidated view.
  • Manual optimization. The actual win is a hundred small daily decisions. Most teams make them weekly, at best.
Marketing analytics dashboard on a laptop
How we think

One platform. Real APIs. Honest economics.

  • Native, not iframe. Direct API integrations with each platform. No screen-scraping. No 'coming soon' badges hiding manual workflows.
  • AI as a teammate. The model drafts copy, audiences, budgets, and daily optimizations. You approve, override, or hand it the keys — your call, scoped tightly.
  • Wallet-first billing. You pre-fund ad spend through us; we settle with platforms. Margin is disclosed, refunds are automatic, the ledger is auditable to the cent.
  • No surprises. Cancel in two clicks. Export everything. Bring your own platforms when you outgrow us.
Charts and analytics on a laptop screen
Our story

Started by people who paid the agency invoices.

  1. 2024
    The frustration

    Our founders spent six months trying to get a $4,000/month agency to launch one multi-platform campaign. They built a hacky internal tool to do it themselves over a weekend.

  2. 2025 · Q1
    First prototype

    A weekend hack turned into a private prototype generating Meta + Google campaigns from a single product description. First five customers signed on.

  3. 2025 · Q3
    Pre-seed

    Closed pre-seed funding from operator angels who had each spent millions on paid acquisition. Hired the first three engineers.

  4. 2025 · Q4
    Private beta

    Opened private beta to 200 customers across SaaS, e-commerce, and indie founders. AI optimizer launched in production.

  5. 2026
    Public launch

    Multi-platform live: Google, Meta, TikTok, LinkedIn. Agency tier and white-label this year.

By the numbers

A snapshot of where we are.

$42M+
Ad spend optimized
4
Native ad-platforms
37%
Average ROAS lift
14
Countries served
What we believe

Six rules we wrote down on day one.

Performance over polish.

Beautiful dashboards are easy. Pausing a losing ad set at 2am while you sleep is hard. We optimize for the second one.

Customer money is sacred.

Every dollar in a wallet is reconciled to the cent. Two-person rule on manual ledger changes. No exceptions.

Boring infrastructure.

We pick the dependable option, not the trendy one. Postgres, Stripe, well-known queue — fewer surprises in production.

AI is a copilot, not a pilot.

The model writes the first draft. You approve before anything goes live. Auto-pilot is opt-in, scoped, and reversible.

No dark patterns.

Cancel in two clicks. Refund unused wallet balance. Pricing on the homepage. Forever.

Build in public.

Public roadmap, public changelog, public status page. If we ship something, you hear about it.

Meet the team

Operators, engineers, and a few recovering media buyers.

Small, fully remote, across five timezones. Everyone here has either spent or earned money on the platforms we connect to.

Portrait of Maya Okonkwo

Maya Okonkwo

Co-founder & CEO

Former Head of Growth at two consumer subscription startups. Spent $20M+ on paid acquisition before deciding the tools shouldn't require an MBA.

Portrait of Daniel Reyes

Daniel Reyes

Co-founder & CTO

Previously staff engineer building ad-tech infrastructure at scale. Believes the database should never lie about how much money you have.

Portrait of Priya Anand

Priya Anand

Head of Product

Designer-turned-PM. Has shipped the kind of dashboards CMOs actually open on their phones at the airport.

Portrait of Marcus Chen

Marcus Chen

Head of AI

Researcher and applied ML engineer. Spent the last decade making generative models behave inside real production systems.

Portrait of Sofia Larsen

Sofia Larsen

Head of Customer Success

Came up running paid acquisition for indie SaaS. Now obsessed with onboarding the next 10,000 customers without a single 'wait, where do I click?'

Portrait of Arjun Mehta

Arjun Mehta

Founding Engineer

Full-stack generalist who likes hard problems with money attached. Owns our wallet ledger and the parts of the codebase nobody else wants to touch.

A focused remote-work setup
How we work

Remote, async, and shipped weekly.

  • Async by default. Written specs, Loom over Zoom, four core hours of overlap a day. Deep work gets the rest.
  • Weekly ship cadence. Every Friday a changelog goes out. If a week ends with no shipped change, we ask why on Monday.
  • Two retros a quarter. One internal, one with a customer in the room. Everything we hear becomes a backlog item or a conscious 'not now.'
  • No on-call hero culture. Rotations are paid, paged events are tracked, and any P1 leads to a documented RCA.
Native integrations

Built directly on the platforms you already run.

Official API partner with the platforms below. Authenticate once, manage everything in one place, and keep full ownership of your ad accounts.

Google Ads
Meta Ads
TikTok Ads
LinkedIn Ads
In the wild

What people are saying.

“The first ad-tech tool that actually feels built for solo founders.”
TechCrunch
“Saved us four hours a week and got us a 22% lift on Meta in the first month.”
IndieHackers
“The optimizer is doing what a junior media buyer would, just faster.”
Demand Curve
Careers

We’re hiring.

Small team, big surface area, real ownership. If you want to ship product that moves customer revenue on day one, we’d love to hear from you.

  • Senior Backend Engineer (Wallet & Billing)
    Remote · EU/US
    Apply
  • Applied AI Engineer
    Remote · Global
    Apply
  • Customer Success Manager
    Remote · US
    Apply
  • Growth Marketer
    Remote · EU/US
    Apply

Put your ads on autopilot.

Join the waitlist and be first when we open more seats. Or sign in if you’re already a customer.